Yonex - Nanoflare 1000
Role
Animator
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Client
Yonex
Studio
monopo London
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Art Director: Steven McGeorge
Graphic Designer: Jack MacKinnon
Project Manager: Mary Wu
Producer: Mattijs Devroedt,  Maud Decker
With the introduction of the Nanoflare 1000, Yonex launched a groundbreaking badminton racket, shattering the world record for the fastest smash. They turned to their long-standing partners at monopo to create videos that encapsulate the product's energy and playstyle.
Primarily working as an animator on this project, I utilized exaggerated and dynamic motion to give  a heightened sense of speed and to recreate that brief, suspenseful moment in mid-air just before the racket strikes the shuttle."

Maud Decker - Creative Producer at monopo london
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"I’ve had the pleasure of working with Christophe on two different motion projects for our client Yonex so far. On both occasions it was a seamless collaboration between Christophe and our internal design team. Not only did he bring our ideas to life, but he exceeded the brief and pushed the boundaries further, resulting in a high standard of motion design."
Nanoflare 1000 - Tech Video
For the dedicated fans, we've crafted an extended version, offering an in-depth look at all the cutting-edge, shiny new tech behind the racket.
Gallery
For a couple of milliseconds, we show these elongated and contorted elements. The duration is calibrated to suggest speed without causing them to appear malleable like Play-Doh.
Designed for Social
All videos are crafted to seamlessly adapt to various formats and languages.